If you’ve ever felt like navigating 10DLC compliance is more painful than filing your taxes—well, you’re not alone. It’s been a rocky road, with the goalposts shifting more than once. But that doesn’t mean MSPs are stuck in a losing game. In this Tech Tuesday session, RingLogix’s own Wayne Landt, Taylor Lobo, and Jaime Norris break down what’s changed, what matters, and how to move forward faster—with fewer rejections and way less stress.
The rules have shifted—again. But that doesn’t mean you’re stuck.
We shared the most common rejection reasons and how to fix them.
Jaime and Taylor dropped actionable tips MSPs can use today.
There’s even an AI tool you can use to catch issues before you submit.
Let’s be real: nobody’s excited to talk about 10DLC. It’s confusing, frustrating, and until recently, wildly inconsistent.
“This has been a very, very frustrating experience for a lot of people,” said Wayne Landt, VP of Partner Operations at RingLogix. “I just want to acknowledge that this is new to a lot of customers—and the goalposts have changed several times.”
What’s made the process especially painful is that rejections don’t typically come from where people expect. While The Campaign Registry (TCR) is part of the path, most rejections are actually happening at the DCA2 (Direct Connect Aggregator) level—where human reviewers dig through your submissions manually, including the fine print.
Here’s how it works:
You submit your brand and campaign in RingOS.
It’s pushed to TCR.
It eventually hits DCA2 for review.
From there, it passes to the Mobile Network Operator—if you’re lucky.
The key issue? Submissions often lack the clarity, consistency, and compliance language reviewers expect.
These five issues account for most delays:
Vague campaign descriptions that don’t align with opt-in/opt-out language.
Incomplete consent and opt-in information (especially missing examples).
Missing or inconsistent terms and conditions / privacy policies.
Sample messages that don’t match the stated use cases.
Incorrect or missing links to the customer’s privacy policy or terms of service.
During the webinar, Jaime Norris, Partner Solutions Manager at RingLogix, jumped in to add a practical perspective for MSPs:
“If you have the ability to help your customer create a specific link or a page [for SMS compliance], that’s something you can actually charge for as a managed service provider.”
She also reminded partners that TCR isn’t governed by the FCC and operates independently:
“It’s not like porting rules. There’s no standard body enforcing this. So we’ve had to build our own guidance to help you succeed.”
“The stronger your documentation, the less ammunition they have to reject you,” Jaime added. “The goal is to remove ambiguity.”
The RingLogix team offered several concrete steps:
Create consistent documentation—opt-in methods, messaging examples, and disclosures.
Match everything to the use case you’re submitting (if you submit 3 use cases, provide 3 samples).
Include terms and privacy policies on the customer’s site (and make them easy to find).
Consider building a standalone SMS Compliance Page—a single place with opt-in language, message frequency, privacy links, and contact info.
Taylor Lobo, Director of LNP and Billing, who’s neck-deep in 10DLC every day, broke it down like this:
Use clear and specific opt-in language.
Include message frequency.
Make sure you say how data will be used (and confirm it won’t be shared/sold).
Provide working links to terms of service and privacy policy.
Submit sample messages that align with each use case.
And don’t forget to explicitly state opt-out and help options (like “Text STOP to opt out” and “Text HELP for support”).
To help partners avoid repeated rejections, Wayne introduced an internal AI prompt RingLogix uses to pre-vet 10DLC language. The idea? Feed it links to your customer’s website and have the AI flag missing elements.
“If you can pre-vet some of this information before you submit it to us, then we’re all in a better place,” Wayne explained. “Where we’re failing, we’re now failing faster—and that shortens the pain your customer feels.”
If you’re stuck, don’t wait.
“If you're struggling, let us know fast. Don’t wait for a second or third rejection,” Wayne emphasized. “We'll help you however we can. It’s not helpful for anyone to get rejections—we want this process to be as smooth as possible.”
And as Jaime put it:
“The goal here is to make this less painful for your customer—and less annoying for you.”
10DLC compliance isn’t going away—but with the right tools, clearer standards, and a little help from the RingLogix team, it doesn’t have to derail your day. Take the time now to tighten up your process, so you can spend more time selling—and way less time resubmitting.