With the launch of the new RingOS Marketplace and its first native app—QuickBooks Online Integration—RingLogix is doubling down on its mission to give MSPs more control, more automation, and more time.
We sat down with Wayne Landt, VP of Partner Operations, to talk about what this launch means for MSPs and why it’s more than just syncing data—it’s about running a business with fewer blockers and more freedom.
“Most MSPs focus on their client relationships and delivering great service. That’s what helped them grow—and where future growth comes from. Anything that distracts from that slows them down.”
“Recurring revenue is great, but managing it isn’t always easy. There’s quoting, provisioning, billing, chasing payments, and keeping the books clean. A lot of MSPs didn’t get into this business to spend time on back-office tasks.”
“That’s where RingOS comes in. From quote to cash, everything’s automated in one system. And with usage and user counts changing so often, it’s critical to have those updates reflected automatically.
Now, with QuickBooks integration, we’ve taken it even further. I hate to say ‘pushbutton easy,’ but it really does automate the full flow—from quote to cash to closing the books.”
“I’ve been in UCaaS a long time—and across other areas like Microsoft and AWS—and the complaint is always the same: managing the business side is just hard.”
“I’ve talked to partners who were months behind on billing or had DSO (Days Sales Outstanding) in the 45+ day range. It’s tough to manage cash flow like that. MSPs put their clients first, so their internal ops suffer. And no one likes chasing customers for payments—it’s uncomfortable and can hurt the relationship.”
“With RingOS and QuickBooks working together, that part fixes itself.”
“To boil it down—this integration gives MSPs time. Time to grow their client relationships. Time to focus on the business. Or maybe even time to go fishing. But seriously, if you’re running an MSP, time is the one thing you never have enough of.”
“When you run an MSP, your workflow goes something like: quote the customer, provision the service, deliver what you sold, invoice, collect, and close the books. A lot of MSPs do this using disconnected tools—some use a quoting app, a billing platform, a separate GL system—and none of them talk to each other.”
“With RingOS and QuickBooks Online, you get a single place to operationalize the business. And that last step—the books—is now part of the flow.”
“Operational control is why MSPs choose RingLogix. RingOS is the foundation for how many of them run their businesses. This integration—and others we’re planning—continues Albert’s vision: automate the business side so MSPs can focus on what drives their growth.”
“Everything starts in RingOS. You quote, you provision, you bill. And now, instead of duplicating that data into QuickBooks, you sync it with a few clicks. You map your customers, your products, and everything lands in your QBO chart of accounts the way you want it to.”
“Just on the bookkeeping side, partners tell us they spend 8–12 hours a month reconciling and closing the books. This integration saves most of that.”
“But what really moves the needle is the impact on cash flow. With RingOS managing billing and collections, you can reduce DSO from 30–45 days to just a few—without picking up the phone. The whole thing runs automatically.”
“There’s no shortage of marketplaces out there. But most of them aren’t built for small to mid-size MSPs.”
“Our vision is to offer the essential apps MSPs need for communications and operations—and back them with real automation. That means quoting, auto-provisioning, billing, collections, and now bookkeeping, all flowing through RingOS.”
“As we add more apps, you’ll be able to manage more of your stack in one place—without duct-taping systems together.”
“We’ve got more integrations in the works. Apps for communications, compliance, support—the tools MSPs actually use. Every one of them will be built with the same focus: tight automation and simplicity.”
“It says we’re listening. Partners needed a better way to close the books—and now they have it. But this isn’t the end. It’s the start of a platform that helps MSPs run smarter, not harder.”
“Time is an MSP’s most valuable asset. RingOS and QuickBooks Online give it back to them. Whether they spend that time growing, relaxing, or just catching up—it’s theirs again.”