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60-second model check for MSPs

Which VoIP model gives your MSP the right level of control?

Agent, reseller and white-label models all work differently. Answer six questions about brand, pricing, billing, support and customer ownership to see which model matches how you want to run voice.

Find your VoIP model

Six questions. One recommendation based on how you want to operate.

6 questionsAbout 60 seconds
Question 1 of 6
Pick the answer closest to how you want to operate.
1

You can go back and change any answer.
How important is it that the customer sees your brand – not the carrier’s?Not very importantSomewhat importantVery important – I want the service to feel like ours
Who do you want to own the customer relationship?I’m comfortable handing the relationship to the carrierI want to stay involved, even if the carrier brand is visibleI want the customer relationship to stay with my MSP
How much control do you want over pricing?Low – commission is fineModerate – I want some margin controlHigh – I want to set the price myself
How much billing responsibility are you willing to take on?None – let the carrier billSome – I can handle billing if neededI want billing under my brand, with platform support
What should happen when the customer needs support?The carrier should handle itI can be the first stop and escalate when neededI want my team to own the relationship, with platform backup
If you ever change providers, how important is it that the customer stays with you?Not a major concernImportant, but contract terms can decide itCritical – the customer should remain ours
This is a fit check, not a financial recommendation. Contract terms, support model and compliance responsibilities vary by provider.By RingLogix · Last updated September 2026

Six questions

1. How big is voice for you over the next two years?

2. Who should the customer see on the invoice?

3. Can your team take first-line voice support?

4. Do you want to set your own price?

5. Do you already bill customers monthly for managed services?

6. If you changed voice provider, who should keep the customer?

Compare the operating models

Three ways to sell voice. Three very different levels of control.

The difference is not just how you get paid. It is who owns the brand, the bill, the support relationship and the customer if you ever change providers.

Agent

Refer the opportunity and earn a commission while the carrier owns most of the operational work.

  • Carrier bills the customer
  • Carrier brand stays visible
  • Low operational lift
  • Less pricing and customer control

Reseller

Sell the service yourself while still relying on the provider’s product and, often, their brand.

  • More involvement in billing and support
  • Margin between buy and sell price
  • Customer ownership depends on contract
  • Moderate control

White label

Sell voice under your own brand while the platform runs the underlying infrastructure.

  • You set the price
  • Your brand is on the service
  • You own the customer relationship
  • Platform should carry the operational complexity
Side-by-side

See what changes when you move from referral to ownership.
AgentResellerWhite label
Brand the customer seesCarrierUsually carrierYour brand
Who billsCarrierUsually youYou
Who owns support relationshipCarrierSharedYou, with platform backup
How you earnCommissionMarginMargin and you set the price
Customer ownership if you leaveUsually carrierDepends on contractCustomer stays with you
Before you choose

Ask these five questions before you sign with any provider.
01

If I leave, who keeps the customer and the numbers?

02

Who bills, and does the invoice show my brand?

03

Who handles telecom taxes and USF?

04

What does first-line support look like after hours?

05

How long does onboarding take, and who trains my team?
Common questions

Questions MSPs ask when comparing VoIP models.
What is the difference between a VoIP agent and a VoIP reseller?

An agent refers customers to a carrier and earns a commission. A reseller sells the service and usually takes on more of the billing and customer relationship.
What does white-label VoIP mean?

White-label VoIP is a phone service you sell under your own brand while the platform provider runs the underlying infrastructure.
Which model gives an MSP the most control?

White label gives you the most control over branding, pricing and the customer relationship, but it also requires an operating model that can support billing, provisioning and first-line support.
Can I switch from agent to white label later?

Yes, but moving existing customers can mean porting numbers and updating contracts, so it is easier to plan the transition before renewals.
Next step

Think white label may be the better fit?

See how RingLogix partners quote, activate, bill and support voice under their own brand – without building the carrier infrastructure themselves.