What is white label VoIP?

If you have a successful, thriving technology service business, you may be wondering about exciting new ways to grow your organization. One excellent option that may offer just what you need is white label VoIP services.  

But what exactly does white label mean?  

The term “white label” literally comes from the idea that anyone can put their brand on the product in question. White label VoIP platforms are fully developed platforms that you can rebrand and resell to your customers as your own. There is no easier way to get started as a VoIP service provider. White label platforms enable you to easily become a VoIP provider – without the time or expense of developing your own platform from scratch.  

While there are many benefits in opting for a white label platform, we first want to introduce you to the three main features that distinguish white label VoIP platforms: 

  • Full customization to your brand 
  • Integrated billing 
  • Operational autonomy 

Full customization to your brand 

When you choose a white label platform, you will fully rebrand the service under your own name and label. This means you can sell and provide VoIP services to your growing customer base under your own unique name.  

White label services are ready to go and designed to be easily integrated into your business. All communications, from invoices to emails, are branded and delivered from your company to consistently maintain the same look and feel as your website and marketing. All communications will use your logo, your address, and the fonts and colors of your choice. There is nothing at all to indicate that the platform is anything other than your own service.  

Related reading: How to grow your agency’s bottom line with white label services 

Integrated billing 

One of the hallmarks of a white label platform is integrated billing. This means that the system manages invoice delivery, billing notifications, and credit card processing for your VoIP services – all in one place.  

There is no need to enter your customer data into multiple systems or worry about securing customer data in multiple locations. This makes it very easy to set up, maintain, and invoice customers. The process is simple, secure, and functionally complete. 

Related reading: Your guide to evaluating white label opportunities 

Operational autonomy 

As a VoIP reseller, whether you are a managed service provider or a PBX installer, you will retain autonomy over your VoIP business activity at all times. You are not handing over customer data to another provider – you are delivering and managing this service as your own. This means that only you will determine your price points, collect payments, bill customers, and provide support.  

Customers will communicate and interact with you, not with some unknown third party. Invoices will be designed, created and sent directly from you. Nobody else will have access to your customer records or data, and your customers will continue to value and respect you for the service that you provide to them. 

Related reading: All about VARs – Value-added resellers 

Tags: private label VoIP, VoIP platform, white label VoIP, blog, branded VoIP services

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