If you’re a VoIP reseller, you already know the math: customers want more flexibility, more data, and more ways to interact with their own customers. That’s where CCaaS (Contact Center as a Service) comes in.
Adding CCaaS to your portfolio doesn’t just give you another product to sell—it makes your entire business stickier, more competitive, and more profitable.
Key Takeaways for VoIP Resellers
- CCaaS deals often generate 5x more spend across all services.
- Adding CCaaS makes you “stickier” with customers—harder to replace, easier to grow.
- With RingLogix + Xima, you can compete against RingCentral, Zoom, and Dialpad without enterprise overhead.
Why VoIP Resellers Need CCaaS
For years, being a VoIP reseller was enough to build a strong recurring revenue stream. But the market is shifting. Customers aren’t just looking for dial tone—they’re asking how to improve customer experience, how to handle multi-channel interactions, and how to use AI in their communications.
As John Florence, SVP of Industry Solutions at Xima, explained during our recent webinar:
“When you win the contact center, you’re going to get five times the spend of that contact center on all other services. It makes you unbelievably sticky.”
That means resellers who add CCaaS don’t just win a bigger initial deal—they get pulled deeper into their customer’s technology stack, making upsells and renewals almost automatic.
CCaaS + VoIP = A Revenue Engine
Think about it: if you walk into a deal and the customer already has TalkDesk or NICE inContact, your job just got harder. The contact center drives the phone system. But when you bring CCaaS to the table—integrated directly with the VoIP services you’re already delivering—you flip that equation.
Florence put it simply:
“A lot of times, the contact center drives a new system sale. Once it’s in there, it’s harder to replace.”
For VoIP resellers, this means positioning yourself not as a dial tone provider, but as a business outcomes provider.
Overcoming the Common Objections
Yes, customers worry about cost. Yes, they worry about change. But the truth is, when you can explain ROI in terms of efficiency and customer satisfaction, those objections start to fade.
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Queue Callback Reduces Abandonment by 40% – Imagine showing a customer how they can recover almost half of their missed opportunities.
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AI Speech Analytics Saves Agents 16 Days Per Year – That’s time they can spend closing deals or improving service, not typing notes.
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Omnichannel = Better CX – Younger customers expect to interact by SMS, chat, or WhatsApp. Offering these channels is no longer optional.
Florence explained it best:
“AI is the buzz right now, just like VoIP was 20 years ago. People don’t always know what it means—but they know they need it. It’s our job to show them the ROI.”
Why RingLogix + Xima Is Built for VoIP Resellers
One of the reasons RingLogix partnered with Xima is because their model aligns perfectly with how resellers work.
As Jaime Norris, our Partner Growth Manager, told webinar attendees:
“This is a big reason why we wanted Xima as a partner. They handle their own pre-sales and post-sales support, so you don’t have to be a contact center expert to sell it. They even customize support to how you want your customers handled.”
That means you don’t need to retrain your whole team or take on more overhead. You can offer enterprise-grade CCaaS with AI, speech analytics, and omnichannel functionality—without leaving the RingLogix ecosystem.
The Bottom Line
If you’re a VoIP reseller looking to grow, CCaaS is no longer a “nice-to-have.” It’s the difference between being a commodity provider and being a true partner in your customer’s business.
With RingLogix and Xima, you can:
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Win bigger deals.
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Keep customers longer.
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Compete head-to-head with the giants—on your terms.
Don’t wait for your customers to ask about CCaaS. Show them what’s possible—and win the deal before someone else does.
📺 Watch the Full Session
See the full discussion with Xima and RingLogix here: Watch on YouTube
