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Why IT Resellers Should Also Sell UCaaS

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Written by:

Albert Diaz

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When your potential customers are looking for the best provider, how can you distinguish your services from other IT resellers? Of course there are factors such as price and your customer support, but one of the core differentiators is your offerings. As the landscape gets increasingly more crowded and competitive, every opportunity to gain an edge can be a massive difference in generating new revenue and maintaining existing relationships.

With this in mind, providing Unified Communications as a Service (UCaaS) can be a fantastic extension of your current services to help you stand out and win more business. 

➤ Related Content: 3 Ways MSPs Can Differentiate to Grow in a Saturated Market

What is UCaaS?

UCaaS is a comprehensive cloud-based communications solution, integrating real-time communication and collaboration tools like voice, chat and mobile apps within a single platform. With UCaaS, your customers can enhance productivity by allowing their teams to seamlessly communicate both internally and externally.

With the permanent shift many companies have moved to remote and distributed work, using UCaaS allows these organizations to stay connected anywhere and anytime, ensuring this platform becomes not only a nice-to-have but a necessity for doing business. This value is compounded by the demands of today’s consumers, as they expect fast responses and personalized interactions that are challenging to deliver on with traditional communications tools. 

Benefits of Selling UCaaS

As an IT reseller, you know first-hand the challenges you can encounter when looking to win new business, or to increase revenue with existing clients through upselling. Adding UCaaS to your services can help solve this challenge in a number of ways.

1. Adding Recurring Revenue

Unlike traditional hardware sales, UCaaS can operates on a monthly or yearly subscription basis, adding a predictable and ongoing source of revenue to your business.

2. Diversification

When you expand your service offerings, you can not only attract a broader customer base, but also increase the resiliency of your business by having multiple services to rely on for revenue.

3. Comprehensive Solutions

There is a growing trend towards all-in-one type providers, and that trend holds true for IT Resellers as well, when you can be the single source, or at the least a more consolidated source of services to your clients, you are not only more likely to win new business, but also retain and upsell existing customers.

Make it Easy by Partnering with a Hosted UCaaS Provider

While your goal is to provide your clients with a broad range of services, where you source those services from is best left to those who specialize in that area. It’s important to choose a provider that offers a white label solution, so that you can be fully in the driver’s seat when it comes to selling your services to clients.

When you work with a reputable hosted UCaaS provider, you can leverage the latest advancements in communications technology while at the same time ensuring that your customers are being provided a reliable, secure solution. 

The VoIP & UC Platform That Helps You GROW

With white label United Communications as a Service (UCaaS) from RingLogix, you get a hosted solution that includes voice, video, chat, presence, web apps, mobile apps, call control, webRTC, and more.

With White Label UCaaS from RingLogix, you get:

  • One singular system for voice, video, email, fax, or instant message communications
  • Real-time, peer-to-peer communications
  • Mobile phone apps
  • Web-based operator consoles
  • Support for all popular devices, including Cisco, Polycom, and Yealink
  • Ability to collect and manage user availability and communication preferences

➤ Request A Demo Of Our White Label Platform

Don't settle for 15%-20% sales commissions. Grow your business faster with the white label platform that allows you to achieve margins up to 70% - allowing you more control of your business.

Request Demo

About us: RingLogix offers a white label VoIP platform - RingOS - that enables Partners to sell, provision, invoice, and support their own branded VoIP and UC services. We make becoming a VoIP provider easy with a managed VoIP switch, instant order activations, hassle-free number porting, multiple services, and a flexible billing system.


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