Selling white label telecommunications is a popular way to grow your business and improve your income stream. As VoIP becomes more popular, the technology becomes more affordable for telecom resellers to access and sell for a profit. There are more companies that are looking to offer customers a “real phone number” without the high cost of a full telecom system, or even a physical office.
But how do you make money as a telecom reseller? Operating a successful white labeling business can be complex, especially if you’re moving into a market that already has established competition. With VoIP, however, you often have the chance to be the first in a particular market.
Look for a product with high profit margins
White labeling VoIP is similar to other products; you need to ensure that you’re choosing a product that is high quality, while also ensuring that you can purchase it at a price that will allow you to make a profit. With VoIP, making sure that you will be able to continue to offer the service at a profitable price is crucial. Establishing your space in the market now and creating a high-quality service record can help you build a crucial reputation.
Avoid high capital expenses with rebranding
It takes a fair amount of capital to invest in the necessary telecom technology and begin offering VoIP products. The benefit of a white label product is you can brand it as your own and avoid high capital expenditures. You enjoy all the benefits of a quality product without high up-front costs.
You should also consider whether the company that you’re purchasing from will require you to pay any licensing or regulatory fees on your own, as these can add to costs. It’s important for companies to do their research and make sure not to overextend themselves early.
Differentiate yourself from the competition
This is true in every industry, but one key detail with reselling VoIP is to make sure that your company offers something unique. Look for a feature-rich platform so you can offer your customers exactly what they want. In addition to services like hosted PBX or SIP trunking, look for features like call quality monitoring and an attendant console that can manage calls just like an operator.
In addition to offering a platform with excellent features, look for other ways to differentiate yourself. Promote your exceptional customer service, stellar response time, or your incredible speeds. Whatever you decide to make your unique value proposition (UVP), you need to incorporate it into your business mission statement and make sure to let your customers know exactly what you have to offer and why they should choose you over the competition.
Bundle with other services you offer
If you currently offer other managed services, consider how VoIP can be bundled in with them. Whether you offer managed IT services, CRM software, or another business products, this service can be essential to helping some small businesses with disparate workforces get off the ground. By offering VoIP with your services, you can help them decrease the number of vendors they work with and ensure that they get what they need. Being their one-stop shop for a variety of programs will help them be profitable on their own.
If you’re looking for a new revenue stream and are considering a VoIP white labeling service, contact RingLogix. We’re happy to help you understand what systems you need to get started.