Tighten Your Sales Process and Grow Smarter
If your sales motion isn’t bringing consistent results, this is the session you need.
Albert Diaz and Jonathan Vaudreuil are breaking down how to build a scalable, repeatable sales process that helps MSPs close better-fit customers—without chasing every lead.
Whether you’re starting fresh or refining what’s already working, this session will give you a framework you can actually use.
What You’ll Learn
- How to build a successful sales and marketing sequence, no matter your target market
- How to define and prioritize your ICPs by role, vertical, or customer success fit
- Which tools help you find, research, and connect with better-fit leads (Apollo, Surfe, LinkedIn, etc.)
- How to craft messaging that speaks to value, emotion, and outcomes
- How to test, refine, and scale a motion that actually closes deals
