VoIP reseller guide
Three ways to become a VoIP reseller. One builds your business.
Reselling phone service is one of the easiest ways for an MSP or IT provider to add recurring revenue. How you resell decides who owns the customer, what you keep and what you have to run. Here’s the straight breakdown.
Harbor Dental
24 phone users · one customer
- Brand on the bill
- The carrieron the bill
- Owns the customer
- The carrier
- You keep
- 15–20%commission, paid 60–90 days later
- You run
- Nothing. And nothing is yours.
- When it breaks, they call
- They call you anyway. You’re the middleman.
Harbor Dental
24 phone users · one customer
- Brand on the bill
- Bluewave Voiceyour brand
- Owns the customer
- You
- You keep
- Most of itafter the platform, billing and staff you pay for
- You run
- The phone platform, billing, taxes, E911 and support
- When it breaks, they call
- You. With your own engineers on call.
Harbor Dental
24 phone users · one customer
- Brand on the bill
- Bluewave Voiceyour brand
- Owns the customer
- You
- You keep
- 40% to 70%+avg. margin on RingLogix programs
- You run
- Sales and your customer. The provider runs the rest.
- When it breaks, they call
- You, with the provider’s team behind you.
Illustration. Margins are RingLogix program averages across all services.
What is a VoIP reseller?
You sell the phones. Someone runs them. The model decides the rest.
A VoIP reseller is a business that sells phone service it doesn’t run itself. MSPs, IT providers and telecom agents sign the customer while a provider runs the network. There are three ways to do it: refer customers as an agent, run the platform yourself wholesale, or sell a complete service under your own brand as a white-label reseller.
| Compare | Agent program | Wholesale | White labelYou own it |
|---|---|---|---|
| Brand your customer sees | The carrier’s | Yours | Yours |
| Who owns the customer | The carrier | You | You |
| What you keep | 15–20% commission | The margin left after your platform, billing and staff | 40%, ~60% or 70%+ avg. margin on RingLogix |
| When you get paid | 60–90 days later | When you bill | When you bill, or 33–36 days on Shield |
| What you run | Nothing | Phone platform, billing, telecom taxes, E911, support | Sales and the customer relationship |
| Upfront investment | None | Platform, billing system, engineers | None |
| Value when you sell your business | Little: the customer belongs to the carrier | Yours | Yours |
| AI voice agents | Maybe, under the carrier’s brand | Another build | Included with RingLogix: Agent Studio |
Margins are averages across all services on RingLogix programs. Fair usage policy applies to Unlimited calling.
The honest version
Every model asks something of you.
No model is free. Here’s what each one gives you, and what it costs you.
Agent
- No setup, no billing, no taxes
- Fast to start
- The customer isn’t yours
- A 15–20% commission, 60–90 days later
- Little value when you sell your business
- Your customers still call you when something breaks
Wholesale
- Your brand, your prices
- The most control
- You buy and run the platform
- You build billing, file telecom taxes and handle E911
- Your engineers carry the pager
- Margin goes to the work a white-label provider would do
White label
- Your brand, your customer, your prices
- 40% to 70%+ average margin on RingLogix
- No platform to buy or run
- Value that stays in your business
- You sell and support your customers (with backup)
- On some programs, you file the telecom taxes
Why MSPs resell VoIP
You already have the customers. Sell them the phones.
Recurring revenue
Phone service bills every month. It’s steady, predictable income that adds up across your whole book.
Your customers already trust you
They call you for IT. Adding the phones is a natural next sale, with no cold prospecting.
Stickier customers
One provider for IT and phones, on one invoice, is a lot harder to replace.
If you don’t, someone else will
Whoever sells them phones gets a foot in the door. Next, they pitch your IT.
A more valuable business
Customers you own add to what your company is worth. Commissions don’t.
Getting started
How to become a VoIP reseller, in five steps.
- 1
Pick your model
Decide how much you want to own and how much you want to run. For most MSPs and IT providers, that’s white label.
Learn more - 2
Pick your provider
Who owns the customer, who handles billing and taxes, what support you get and whether you can sell AI voice agents too.
Learn more - 3
Set your prices
Know your costs and price for the margin you want. In RingOS, quote to cash takes 90 seconds or less.
Learn more - 4
Move your customers in
Port their numbers with the porting wizard. They keep every number they have.
Learn more - 5
Sell to your own customers first
Start with the businesses that already trust you for IT, then grow from there.
Learn more
VoIP reseller programs
Every RingLogix program is white label. Pick your margin.
Each one includes RingOS, every service and Agent Studio. The program decides who does the carrier paperwork and how you buy.
Shield
40%
avg. margin
White label, and we handle invoicing, collections, telecom taxes and reporting. Coming from an agent program? Start here.
Explore ShieldUnlimited
~60%
avg. margin*
White label at one flat per-seat rate, with US & Canada calling included. You file the taxes; RingOS does the math.
Explore UnlimitedScale
70%+
avg. margin
Wholesale, à la carte pricing for partners selling at volume, with RingOS and our network still behind you.
Explore ScaleMargins are averages across all services. *Fair usage policy applies to Unlimited calling. Not sure? Take the 60-second quiz →
Partner stories
Don’t take our word for it.
RingLogix really gives us everything we need to operate. We looked at building our own network but most of the VoIP switches and billing systems available just didn’t compare. Plus they needed tons of integrations and customizations to meet our needs. It was just too much. The fact that RingLogix just has EVERYTHING from service to features and quoting and billing. It really helps us focus on sales vs building and maintaining all those distractions.
“I used to resell other telecom solutions and would earn 15–20% maybe even 25% commissions. But it felt like we were the ones doing most of the work. Selling, supporting and with no access to troubleshoot or help. Now that I am offering my own branded telecom services with RingLogix, I earn 70% Gross Profit margins and I am doubling my revenue on my existing customer base.”
“Since signing up with RingLogix, I must say I am very happy and impressed. I have increased my net revenue by 50%. When I was signed up with third parties reselling their solution I was only generating 17–18% commission. If you are looking to brand your own solution, increase revenue streams and work with a top notch support team; RingLogix is the company to choose.”
“RingLogix really bases their success on my success. We have never experienced anything like this with another vendor or manufacturer. With RingLogix, I can enter my own port request and almost every request has been fulfilled within 7–10 business days without any issues. It has been amazing. This was the first product and vendor that we felt really works.”
“RingLogix is a great VoIP solution that we use for our clients in many different industries. Setting up new accounts is a painless experience and we have more compatible hardware options versus our previous VoIP platform. Support is always there for us when we need it and the Support team always follows up. RingLogix is our preferred VoIP solution.”
Good questions
VoIP reselling, straight answers.
What is a VoIP reseller?
A business that sells phone service it doesn’t run itself. An MSP, IT provider or telecom agent signs the customer and a provider runs the network. How much you own depends on the model: as an agent you refer the customer, wholesale you run the platform yourself, and white label you sell a complete service under your own brand.
What’s the difference between an agent and a white-label reseller?
An agent refers customers to a carrier for a 15–20% commission, usually paid 60–90 days later, and the carrier owns the customer. A white-label reseller sells the service under their own brand, sets the price, bills the customer and owns the relationship.
Is a telecom reseller the same as a VoIP reseller?
Mostly, yes. Telecom reseller is the broader term. Today most business phone service is VoIP, so the two are used the same way.
How much can a VoIP reseller make?
Agents usually earn a 15–20% commission. On RingLogix white-label programs, average margins across all services are 40% on Shield, ~60% on Unlimited and 70%+ on Scale. You set your own prices. Fair usage policy applies to Unlimited calling.
Do I need to become a phone company or file telecom taxes?
Not on Shield: we invoice, collect, file the local, state and federal telecom taxes and do the FCC and state reporting. On Unlimited and Scale, RingOS calculates the taxes on every invoice and you remit and file them.
Do I need my own phone system or switch?
Not with white label. Our carrier network runs the calls, and RingOS handles quoting, activation, billing, payments and support. Running your own platform is the wholesale path.
Can my customers keep their phone numbers?
Yes. Port them in with the automated porting wizard in RingOS. Local and toll-free numbers are available in all 50 states.
Isn’t VoIP just a small add-on?
It’s monthly recurring revenue on every seat you sell, and it makes your customers stickier. Phones and IT on one invoice from one trusted provider are hard to replace.
Can I resell AI voice agents too?
Yes. Every RingLogix program includes access to Agent Studio, so you can sell AI receptionists and voice agents under your brand, on the same invoice.
Resell phones. Keep the customer.
Give us 30 minutes. We'll show you what your customers would see, run your numbers and tell you straight which model and program fit.